Problem
Jeremy Taylor, a seasoned professional, had a valuable service offering but faced challenges with a website that was cluttered, unclear, and text-heavy. His messaging did not effectively convey what he offered or how it could benefit potential clients. The site’s design made it difficult for clients to engage and take the next steps.

Solution
Our team partnered with Jeremy to clarify his messaging using a story-based approach. We crafted a compelling one-liner and an explanatory paragraph that concisely communicated what Jeremy offers, how it will improve his clients’ lives, and how they can take action. Next, we redesigned his website, simplifying both the design and the text to create a more streamlined and engaging user experience. Visitors are now guided effortlessly to understand Jeremy’s value and are encouraged to connect with him through a simplified process.

In addition to revamping the site, we also created a lead-generating PDF for Jeremy. We wrote the copy and designed the PDF to provide valuable insights to potential clients while serving as a tool to capture their contact information and build his email list.

Results
The result is a clean, user-friendly website that highlights Jeremy’s expertise and simplifies the process for clients to connect. The new lead-generating PDF has proven to be an effective tool for growing his email list and nurturing potential clients. The combination of clear messaging, simplified design, and an actionable lead magnet has driven more engagement, increased inquiries, and positioned Jeremy as a go-to expert in his field.